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In fact, it was found that using videos in ad campaigns could increase its effectivity by 600 percent over other conventional marketing tools. In the United States alone, about 75 million people are said to be watching videos every day. According to Wyzowl , 97 percent of marketers said that video has helped their consumers better understand their products and services. Additionally, 76 percent claimed that it helped increase their sales and traffic. Experts estimate that by 2019, 80 percent of the total consumer Internet traffic will be due to online video streaming. These figures alone are enough proof that video marketing is today’s ‘big thing’ in the marketing space. Not only is it significant in increasing your audience reach and site traffic, but online videos could also boost your engagement and brand recognition . When it comes to video, your content should be in the form of the following: You can either choose one seo first page google guaranteed video content strategy or more from the list provided. It will always depend on your creativity and what sort of audience you want to reach. Now, if you’re still having a hard time absorbing everything, here are the five key things about video marketing that marketers like you should know.
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Without prominent visibility in search engines, people are less likely to find a company’s website or content. Technology Topics Are Most Popular on the Search Engines SEO remains an important way for B2B audiences to find content,” said Kim Moustos, Vice President of Editorial for the Content Marketing Institute. Read Also: Content Update: Top MarTech Blogs for Every Marketer’s Platter Clutch’s survey respondents were full- or part-time employees who consumed content online about a business-related topic in the last week. Nearly 90% of these people, referred to in the report as B2B audiences, consume business-related content online at least once a week. Of the content B2B audiences consume, technology topics are most popular (45%), followed by small business (24%) and workplace/personnel (21%) topics. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn A Broad Content and SEO Portfolio Can Accomplish Multiple Business Goals Blogs or articles (33%) that provide insight about companies and their products are the preferred content sources for B2B audiences, the survey found. B2B audiences, however, also read reviews (25%) and product descriptions (16%) to learn about companies and their offerings. To engage B2B audiences through content, businesses should create a diverse content portfolio, said Mike Theodore , Digital Marketing Manager at Digital Third Coast , an Internet marketing and SEO company in Chicago. “We produce a wide range of content, whether it be social media or content for our own website,” Mike Theodore said. Mike added, “The goal is to drive organic traffic to our company and our service offerings, to be seen and heard as industry leaders, and to build a level of credibility with prospective employees, clients, and strategic partners.” Position in the Sales Funnel Determines the Content B2B Audiences Favor The content B2B audiences consume reflects their position in the conversion funnel.
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Do we both work at keeping our relationship vibrant? Couples in thriving relationships showed they cared for each other in daily rituals and small regular acts of thoughtfulness that communicated appreciation in ways that were meaningful to their partner. Do we feel we can discuss things and raise issues with each other? Carving out time to talk about your day, or deeper level issues is necessary for a prosperous relationship, as open communication fuels intimacy. Are we both committed to working through hard times? Couples' ability to adapt to change is essential to thriving relationships. When couples pulled together during periods of adversity, they often report a strengthening of the relationship as a result. Would we pull together to get through stressful times? Researchers found that how people cope with life pressures such as bereavement, an affair, financial difficulties or becoming a parent, particularly when the couple had different parenting styles, is key and requires good relationship skills.
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